Deduplication & Cleanup: Pay Me Now Or Pay Me Later
05 Nov 2018

Table of Contents
Strangers do the darndest things when you ask them to tell you about themselves. If you dump event RSVPs, requests for information, etc. into your Salesforce org (or any customer database), you will have to clean each and every record. The question is not if, but when. Corollary: if you want help from a computer, you will have to “put yourself in a box” and constrain your world of possible user experiences.